Binance conducted a study and found that many crypto projects are botching their airdrops. The main issues? Bots, unclear rules, insider bias, and weak engagement with real users
Examples:
Pudgy Penguins — 10/10 (great execution)
Hyperliquid — 9/10
Redstone — 2/10 (promised 9.5% to the community, gave 5%)
Kaito — 43% to insiders, only 10% to users = lost trust
Binance suggests: full transparency, better on-chain monitoring, and focusing on real community value — not just hype
Airdrops are awesome — but only if they’re fair